Tag: customer experience

In a WARC Best Practice paper, How to develop an effective customer experience strategy, John Sills, a director of The Foundation, argues that many businesses are

• customer experience
• Marketing Strategie
• UX

At many companies, the frontline of customer experience—the contact center—isn't meeting customer expectations. Although brands are adopting new technologies to better interact with customers and

• customer experience
• internal branding
• klantenervaring

Delivering world-class customer experience continues to rise up the agenda for marketers. But despite UK brands ploughing billions of pounds into improving their relationship with

• customer experience
• customer journey
• klantbehoefte

KLM startte in 2016 met het aanscherpen van de ‘purpose’. Deze strategische reflectie leidde uiteindelijk tot de beslissing om KLM te veranderen in een volledig

• customer experience
• customer insight
• Marketing Strategie

Het is je waarschijnlijk niet ontgaan. Sinds een jaar of tien roepen marketeers in koor dat de klant vooral centraal moet staan. We moeten beter

• customer centricity
• customer experience
• marketing management

Leslie Hoogeveen en Don van Arem van Knab hebben om goede redenen moeten afzien van hun aangekondigde presentatie op de NIMA Marketing Day. In hun

• customer experience
• neuromarketing
• NIMA Marketing Day

Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. Chief marketing officers and other

• customer experience
• customer journey
• klantenservice