Tag: customer service

Customer experience excellence requires closer ties with operations

25 augustus 2017

Marketing and operations is a symbiotic relationship central to any brand’s ability to offer a seamless customer experience. Close collaboration between the two functions marks the

Why building long-term brand loyalty starts from within

27 juni 2017

Brands must understand every aspect of consumers’ lives and strengthen social bonds if they want to secure loyal, happy customers, but first they need to

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