Tag: data driven marketing

Marketers must avoid the risk of ‘over datafication’

11 oktober 2017

Marketing has undoubtedly entered a new age of accountability. Today, the effect of every piece of creative can be measured, quantified and optimised, allowing marketers

Data-driven marketing and advertising grows

1 februari 2017

As marketers everywhere accept that data is now essential to their work, they are spending more on data-driven marketing and advertising (DDMA) and getting better

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