Tag: Digital

Positive mood boosts digital advertising

14 maart 2017

Advertisers able to reach consumers when they're in the right mood could increase the impact of digital advertising by as much as 40%, according to

NIMA Update

Gen X, Y and Z agree traditional ads are better than digital

11 januari 2017

A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown,

Unilever’s Keith Weed: ‘A lost generation of marketers are bluffing about digital’

6 oktober 2016

A generation of marketers leading businesses today are bluffing about their knowledge of the digital landscape, according to Unilever chief marketing and communications officer Keith

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