Tag: digitale transformatie

Marketers must avoid the risk of ‘over datafication’

11 oktober 2017

Marketing has undoubtedly entered a new age of accountability. Today, the effect of every piece of creative can be measured, quantified and optimised, allowing marketers

Digital transformation is firmly on marketers’ agendas

28 juni 2017

Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those changes, marketers need

(Blog) Digitale transformatie op NIMA Marketing Day

21 juni 2017

(blogpost Marco Derksen) Vandaag was ik op uitnodiging van Luuk Ros van NIMA aanwezig op de eerste editie van de NIMA Marketing Day in de

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