Tag: digitale transformatie

Enterprise marketers spending 22% of their budget on martech

27 november 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive

Nieuwe Masterclass: Digital Marketing Management (met Marco Derksen)

13 november 2017

Classes, events en opleidingen over de verschillende vormen van Online Marketing zijn er genoeg, maar opvallend genoeg bestaan er nauwelijks bijschoolmogelijkheden over specifiek leiding geven

Marketers must avoid the risk of ‘over datafication’

11 oktober 2017

Marketing has undoubtedly entered a new age of accountability. Today, the effect of every piece of creative can be measured, quantified and optimised, allowing marketers

Digital transformation is firmly on marketers’ agendas

28 juni 2017

Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those changes, marketers need

(Blog) Digitale transformatie op NIMA Marketing Day

21 juni 2017

(blogpost Marco Derksen) Vandaag was ik op uitnodiging van Luuk Ros van NIMA aanwezig op de eerste editie van de NIMA Marketing Day in de

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