Tag: direct marketing

Most global consumers are data pragmatists

28 mei 2018

The European Union’s General Data Protection Regulation (GDPR) came into force last Friday and, with so much attention focused on how companies make use of

GDPR is goed, blockchain is beter

22 mei 2018

In marketing en sales zijn twee elementen essentieel: aandacht en vertrouwen. Aandacht van klanten is steeds lastiger te krijgen, en klanten vragen zich op hun

Email marketing is undergoing something of a “rebirth”

5 april 2018

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but

Advertising’s uncanny valley: The personalisation tightrope

5 april 2018

  The recent Facebook and Cambridge Analytica scandal is a prime example of this – data being skimmed from users who were unaware and without

De ultieme checklist voor de GDPR

11 januari 2018

Nu 2018 begonnen is, komt de deadline echt dichtbij. Vanaf 25 mei moeten alle organisaties zich houden aan de nieuwe privacywetgeving: de Algemene Verordening Gegevensbescherming

Pritchard: mass one-to-one marketing is coming

6 december 2017

Procter & Gamble is planning to increase investment in what Marc Pritchard, Chief Brand Officer, calls one-to-one marketing at scale. In an exclusive interview with

Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR

1 november 2017

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don't begin planning today,

‘64% van de bedrijven nog niet klaar voor nieuwe privacywet’

27 oktober 2017

Nederlandse bedrijven beseffen dat de nieuwe Europese privacywet (Algemene Verordening Gegevensbescherming) veel impact gaat hebben op de eigen bedrijfsvoering, maar slechts 36 procent is op

Holiday Email Marketing Trends and Tips for 2017 From the Experts

26 oktober 2017

There's still plenty of autumn left, but you can already feel the holiday season approaching. And while you might think that you still have plenty

Data-driven marketing and advertising grows

1 februari 2017

As marketers everywhere accept that data is now essential to their work, they are spending more on data-driven marketing and advertising (DDMA) and getting better

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