Tag: direct marketing

What does CRM mean in the customer experience age?

6 augustus 2018

Marketers’ relentless focus on customer experience has pushed customer relationship management (CRM) into the background. At its most basic level, CRM is a customer database but it should be …

How to Craft an Email Newsletter That Gets Marketing Results

3 augustus 2018

You thought email newsletters were a marketing tool of the past? Replaced by social media? Think again. Newsletters can be highly effective—much more so than …

‘Effectiviteit van e-mail als marketingkanaal blijft stabiel’

25 juni 2018

De nieuwe editie van de jaarlijkse Nationale E-mail Benchmark is gepubliceerd. Met een dataset van maar liefst 4,5 miljard verstuurde e-mails in 2017, in 177.000 campagnes door …

Most global consumers are data pragmatists

28 mei 2018

The European Union’s General Data Protection Regulation (GDPR) came into force last Friday and, with so much attention focused on how companies make use of …

GDPR is goed, blockchain is beter

22 mei 2018

In marketing en sales zijn twee elementen essentieel: aandacht en vertrouwen. Aandacht van klanten is steeds lastiger te krijgen, en klanten vragen zich op hun …

Email marketing is undergoing something of a “rebirth”

5 april 2018

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but …

Advertising’s uncanny valley: The personalisation tightrope

5 april 2018

  The recent Facebook and Cambridge Analytica scandal is a prime example of this – data being skimmed from users who were unaware and without …

De ultieme checklist voor de GDPR

11 januari 2018

Nu 2018 begonnen is, komt de deadline echt dichtbij. Vanaf 25 mei moeten alle organisaties zich houden aan de nieuwe privacywetgeving: de Algemene Verordening Gegevensbescherming …

Pritchard: mass one-to-one marketing is coming

6 december 2017

Procter & Gamble is planning to increase investment in what Marc Pritchard, Chief Brand Officer, calls one-to-one marketing at scale. In an exclusive interview with …

Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR

1 november 2017

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don't begin planning today, …

‘64% van de bedrijven nog niet klaar voor nieuwe privacywet’

27 oktober 2017

Nederlandse bedrijven beseffen dat de nieuwe Europese privacywet (Algemene Verordening Gegevensbescherming) veel impact gaat hebben op de eigen bedrijfsvoering, maar slechts 36 procent is op …

Holiday Email Marketing Trends and Tips for 2017 From the Experts

26 oktober 2017

There's still plenty of autumn left, but you can already feel the holiday season approaching. And while you might think that you still have plenty …

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