More women needed to market to women
22 juni 2017
The marketing community not only needs to move away from stereotypical depictions of women in advertising if it is to successfully reach this group, but
Unilever en United Nations Women slaan handen ineen tegen stereotype reclame
21 juni 2017
Ook grote marktpartijen als WPP, Facebook en Mars, doen mee met ‘Unstereotype Alliance’. ‘Unstereotype Alliance’, zo is het initiatief gedoopt dat genomen is door Unilever
‘Marketers need to work harder’ insists Thinkbox CEO as brands drop diversity ads
21 februari 2017
Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not
The best of 2016: Campaign’s top 10 long reads
31 december 2016
Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further
Should brands push agencies to meet diversity targets for staff?
24 oktober 2016
Clients could force well-intentioned agencies to make good on their word, Matthew Chapman writes. Agencies like to talk the talk about improving diversity within the