Tag: diversiteit

Marketing teams that are diverse and inclusive stand to gain a range of benefits, which extend from making smarter strategy to achieving greater impact among …

• diversiteit
• marketing team

Weinig onderwerpen zijn zo beladen als racisme, dus was dat lange tijd een ‘no-go area’ voor merken en adverteerders. De huidige mondiale steun voor de …

• diversiteit
• marketing management
• merk management

These days, it seems you cannot be in a room with a group of marketers for even two minutes without being force-fed the latest spoonful …

• diversiteit
• Marketing Strategie
• marketing team

The stark lack of diversity within marketing is a ticking timebomb with the potential to undermine the future creativity and relevance of the industry for …

• diversiteit
• marketing management
• marketing team

Slechts 27% van de sprekers op marketing-events is vrouw. Dit blijkt uit onderzoek van marktonderzoeksbureau Respons in samenwerking met Eventbrite. Eventbrite en Respons hebben conferenties …

• diversiteit
• NIMA Marketing Day
• nmd

The vast majority of marketers reckon they’re doing well when it comes to avoiding gender stereotyping, yet almost half of consumers say advertisers are still …

• advertising
• diversiteit
• marketingstrategie

Met de diversiteit in het marketingvak is het slecht gesteld. Om daar iets aan te veranderen hebben vier marketingprofessionals in april de stichting IncludeNow opgericht. Daaromheen …

• diversiteit
• marketing team
• Reclame

Marketers are “living in the dark ages” and have “worrying attitudes” to unlawful behaviour when it comes to recruiting women, according to a new study. …

• diversiteit
• marketing management
• marketingafdeling

Among the many diversity challenges marketing faces, social diversity is seldom discussed. It’s safe to say in many cases the majority of marketers do not …

• diversiteit
• marketing leadership

British consumers believe the LGBTQ+ community is portrayed least accurately in advertising, with many consumers questioning the authenticity of brands’ commitment to social diversity. The …

• diversiteit
• Marketing Strategie
• Reclame

The marketing community not only needs to move away from stereotypical depictions of women in advertising if it is to successfully reach this group, but …

• diversiteit
• Marketing Strategie

Ook grote marktpartijen als WPP, Facebook en Mars, doen mee met ‘Unstereotype Alliance’. ‘Unstereotype Alliance’, zo is het initiatief gedoopt dat genomen is door Unilever …

• diversiteit
• Reclame
• wereldmarketeers

Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not …

• advertising
• diversiteit
• Marketing Strategie

Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further …

• diversiteit

Clients could force well-intentioned agencies to make good on their word, Matthew Chapman writes. Agencies like to talk the talk about improving diversity within the …

• diversiteit