Tag: diversiteit

British consumers believe the LGBTQ+ community is portrayed least accurately in advertising, with many consumers questioning the authenticity of brands’ commitment to social diversity. The

• diversiteit
• Marketing Strategie
• Reclame

The marketing community not only needs to move away from stereotypical depictions of women in advertising if it is to successfully reach this group, but

• diversiteit
• Marketing Strategie

Ook grote marktpartijen als WPP, Facebook en Mars, doen mee met ‘Unstereotype Alliance’. ‘Unstereotype Alliance’, zo is het initiatief gedoopt dat genomen is door Unilever

• diversiteit
• Reclame
• wereldmarketeers

Thinkbox CEO Lindsey Clay says it’s “a great shame” that many of the brands shortlisted for Channel 4’s ‘Superhumans Wanted’ competition have since decided not

• advertising
• diversiteit
• Marketing Strategie

Diversity was by far the biggest topic of the year, and going by Campaign's most-read features of the year, readers were interested in delving further

• diversiteit

Clients could force well-intentioned agencies to make good on their word, Matthew Chapman writes. Agencies like to talk the talk about improving diversity within the

• diversiteit