Tag: gen z

‘Super-charged’ millennials are vital

23 januari 2017

Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number

Standard digital ads fail Gen Z

10 januari 2017

Gen Z consumers may be more focused on digital media consumption than their elders, but new research indicates they are consistently more positive about traditional

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