gen z Archives - NIMA

Tag: gen z

Gen Z acquires a TV habit

19 juni 2020

Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media …

How rethinking qualitative research can help brands understand Generation Z

16 juni 2018

Marketers need to rethink how to research young people since traditional qualitative research methods no longer work for Gen Z, according to an industry figure. …

‘Super-charged’ millennials are vital

23 januari 2017

Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number …

Standard digital ads fail Gen Z

10 januari 2017

Gen Z consumers may be more focused on digital media consumption than their elders, but new research indicates they are consistently more positive about traditional …

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