Tag: klantenervaring

How to Put Employees First in the Customer Experience, and Why You Should

5 maart 2018

At many companies, the frontline of customer experience—the contact center—isn't meeting customer expectations. Although brands are adopting new technologies to better interact with customers and …

Innovations in direct mail help brands shout louder in the digital era

26 februari 2018

After years of fire-fighting to dispel myths about its effectiveness and measurement, direct marketing – and in particular direct mail – is enjoying something of …

Five Ways for Marketers to Implement a Customer-Centric Mindset

6 december 2017

For marketers, a mindset that puts the customer first is critical to competitive success. That's something marketers know. Yet, during day-to-day execution, that customer-centric mentality …

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