Tag: klantenervaring

How to Put Employees First in the Customer Experience, and Why You Should

5 maart 2018

At many companies, the frontline of customer experience—the contact center—isn't meeting customer expectations. Although brands are adopting new technologies to better interact with customers and

Innovations in direct mail help brands shout louder in the digital era

26 februari 2018

After years of fire-fighting to dispel myths about its effectiveness and measurement, direct marketing – and in particular direct mail – is enjoying something of

Five Ways for Marketers to Implement a Customer-Centric Mindset

6 december 2017

For marketers, a mindset that puts the customer first is critical to competitive success. That's something marketers know. Yet, during day-to-day execution, that customer-centric mentality

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