Tag: klantenservice

‘Klant centraal, het mag wat kosten’

16 september 2019

De afgelopen vijftien jaar hebben marketeers hard gewerkt om de klant centraal te stellen. Direct klantcontact past echter niet goed bij winst-optimalisatie, dus wordt het …

Five Ways for Marketers to Implement a Customer-Centric Mindset

6 december 2017

For marketers, a mindset that puts the customer first is critical to competitive success. That's something marketers know. Yet, during day-to-day execution, that customer-centric mentality …

Brands unclear who should take responsibility for customer experience

1 juni 2017

Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. Chief marketing officers and other …

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