Tag: klantenservice

Five Ways for Marketers to Implement a Customer-Centric Mindset

6 december 2017

For marketers, a mindset that puts the customer first is critical to competitive success. That's something marketers know. Yet, during day-to-day execution, that customer-centric mentality

Brands unclear who should take responsibility for customer experience

1 juni 2017

Businesses are increasingly using customer experience to differentiate their brand yet 30% of senior leaders are confused about who should take ownership of it. Chief marketing officers and other

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