Tag: marketing attributie

‘There’s no magic formula’: The challenges of measuring marketing effectiveness

8 november 2018

The ways to measure marketing effectiveness vary from brand to brand and campaign to campaign and can run the gamut from digital attribution to econometrics. …

Omzeil de nadelen die kleven aan conversie-attributie

24 april 2018

Tot nog maar pas geleden was de wereld ingericht op last-click conversie-attributie. Heel kort door de bocht gezegd: het laatste kanaal dat een bezoeker aanlevert, …

The ins and outs of marketing attribution

19 januari 2018

Achieving a total view of attribution is an iterative process which requires a combination of econometric modelling and digital attribution, according to an industry figure. …

WordPress Themes