Are marketers in the dark about financial decisions?
17 november 2020
It’s no surprise that business priorities have changed since March, but marketers appear distant from financial decision making, according to recent research from the Financial …
(Boekrecensie Register Marketeers) De kracht van organisch leiderschap
10 april 2019
Recensent: Eric van Arendonk, Register Marketeer Eindelijk eens een managementboek dat ook leuk is om te lezen. Ronald van der Molen heeft een prachtige …
Three-quarters of marketers prioritising short-term tactics over long-term strategy
9 oktober 2018
New research from the IPA and ISBA shows marketers are focusing on short-term tactics over long-term strategy, which is impacting efforts to improve marketing effectiveness. …
