Tag: marketing budget

Marketing budgets cut for first time in seven years as brand building takes a hit

17 oktober 2019

UK companies cut their marketing budgets during the third quarter, the first time there has been a decrease in seven years, amid heightened political and …

Marketing budgets make surprise return to growth

17 april 2019

UK companies revised their marketing budgets up markedly in the first quarter of 2019, a stark contrast to the final quarter of 2018 when spend …

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Marketing budget growth stalls as CMO’s fail to prove ROI

21 november 2017

Growth in marketing budgets has stalled in 2017, with spend hitting a plateau this year after three years of growth. According to a survey of …

CMOs face hard choices in 2018

15 november 2017

Marketing budgets are falling as a proportion of company revenue, according to a new study which suggests CMOs will be faced with some hard choices …

Avoid These Four Marketing Budget-Planning Mistakes This Season

8 november 2017

It's early November. The air is crisp, leaves are falling, and sweater weather is back. For B2B marketers, that can only mean one thing: planning season. …

CFOs back marketing as 31% say they will raise budgets over the next year

11 april 2017

A new global study has suggested chief financial officers are planning on giving their backing to marketing. According to a report by American Express and …

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