marketing funnel Archives - NIMA

Tag: marketing funnel

‘Funnel juggling’ is the answer to marketing effectiveness

21 september 2020

How has this long, strange period of Covid-induced change been for you? It’s been an odd one for me. I spent the first few months …

The hidden power of the marketing funnel

19 juli 2019

To some people the marketing funnel is far too simplistic; to others it can be a priceless tool for improving sales. Last weekend, my partner …

WFA advertisers see better results in response marketing

18 juni 2019

Big global advertisers are increasingly satisfied with the performance of their response activity, but much more ambivalent about the effectiveness of their awareness messages, according …

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