Tag: marketing funnel

The hidden power of the marketing funnel

19 juli 2019

To some people the marketing funnel is far too simplistic; to others it can be a priceless tool for improving sales. Last weekend, my partner …

WFA advertisers see better results in response marketing

18 juni 2019

Big global advertisers are increasingly satisfied with the performance of their response activity, but much more ambivalent about the effectiveness of their awareness messages, according …

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