Thomas Barta: Why marketers struggle in a rational world
12 maart 2019
Marketers are more emotional than many of their colleagues, which makes earning respect difficult, but they can gain influence by speaking the language of logic. …
Mark Ritson: It’s time to shut down digital marketing teams for good
20 februari 2019
The news that the Co-op Bank has disbanded ‘digital marketing’ should come as no surprise. For several years senior marketers have been wearily signalling that …
The Most In-Demand Marketing Areas of Expertise by Employers
17 mei 2018
Most marketing leaders expect to expand their teams this year, with digital talent being the most in demand, according to recent research from McKinley Marketing Partners. The report was …
Rob Beltman (H3ROES): “Marketeer, ken je plek!”
5 februari 2018
Marketeers zouden minder bezig moeten zijn met de marketing van de organisatie en meer met de organisatie van marketing." Dit is een gevleugelde uitspraak van …