Tag: marketing wetenschap

marketing communicatie

Marketers need strategic knowledge, not just tactical tips

16 oktober 2018

The phrase ‘that might work in practice, but does it work in theory?’ is invariably attributed to economists. Unfortunately, the theoretical aspect is also what …

‘Marketing verdwaalt soms tussen feit en visie’

1 oktober 2018

Als marketeer ken je ze vast wel van de congressen die je met enige regelmatig bezoekt: slides met visionaire quotes die je vertellen hoe wij …

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