Marketing’s importance increasing during the pandemic as share of company spending hits record high
26 juni 2020
Marketing budgets as a percentage of company revenues and spend have risen to a record high during the coronavirus pandemic as brands turn to marketing …
62% of advertisers are cutting brand-building investment
4 juni 2020
Three-fifths (62%) of brands say they will decrease their investment in brand advertising in the coming months, according to the latest survey of brands across the world …
