marketingbudget Archives - NIMA

Tag: marketingbudget

Marketing’s importance increasing during the pandemic as share of company spending hits record high

26 juni 2020

Marketing budgets as a percentage of company revenues and spend have risen to a record high during the coronavirus pandemic as brands turn to marketing …

62% of advertisers are cutting brand-building investment

4 juni 2020

Three-fifths (62%) of brands say they will decrease their investment in brand advertising in the coming months, according to the latest survey of brands across the world …

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