Tag: Marketingfunctie

The rise of the ‘copycat’ marketer

12 oktober 2017

The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century

Salary Survey 2017: Marketing is still misunderstood by businesses

19 januari 2017

Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation

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