The rise of the ‘copycat’ marketer
12 oktober 2017
The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century
Salary Survey 2017: Marketing is still misunderstood by businesses
19 januari 2017
Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation