Businesses must reposition marketing to attract young talent
10 september 2018
To make marketing an attractive and fulfilling career for young people, change needs to come from within businesses, both in terms of the way marketing …
The rise of the ‘copycat’ marketer
12 oktober 2017
The term ‘marketing’ is a derivation of the Latin word, mercatus, meaning market-place or merchant, and it first appeared in dictionaries in the sixteenth century …
Salary Survey 2017: Marketing is still misunderstood by businesses
19 januari 2017
Despite efforts to promote the value of marketing within businesses, Marketing Week’s annual Career and Salary Survey shows there is still a lack of understanding and appreciation …
