Tag: martech

Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title

• digitale transformatie
• Marketing Strategie
• martech

Er wordt volop software ontwikkeld om de digitale klantrelatie beter te kunnen aangaan, om marketing beter meetbaar te maken en als hulpmiddel voor snelle groei.

• marketing management
• Marketing Strategie
• martech

Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain

• Blockchains
• Marketingtechnologie
• martech

Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth

• Marketing Automation
• marketingstrategie
• martech

Let's start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms or tools they've purchased that aren't being used

• Marketing Automation
• Marketing Strategie
• martech

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive

• digitale transformatie
• martech
• Online Marketing

Tweederde van de adverteerders zegt ‘iets te begrijpen’ van de marketingtechnologie-tools die op dit moment worden ingezet. Zo’n 40 procent geeft vervolgens toe dat mediatechnologie

• Digital
• Marketing Automation
• marketing management
• martech