Tag: martech

11 Habits of Highly Effective Marketing Technologists

19 januari 2018

Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth

How to Evaluate the Company Behind the Martech Solution (and Why That’s Critical)

15 januari 2018

Let's start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms or tools they've purchased that aren't being used

Enterprise marketers spending 22% of their budget on martech

27 november 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive

‘Marketeers snappen niets van tech-tools en zijn te afhankelijk van hun bureau’

21 november 2017

Tweederde van de adverteerders zegt ‘iets te begrijpen’ van de marketingtechnologie-tools die op dit moment worden ingezet. Zo’n 40 procent geeft vervolgens toe dat mediatechnologie

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