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Martech-Enabled Marketing Operations: Invisible Roads and Bridges
12 april 2018
Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title

De beste martech-software kiezen: zo doe je dat
19 maart 2018
Er wordt volop software ontwikkeld om de digitale klantrelatie beter te kunnen aangaan, om marketing beter meetbaar te maken en als hulpmiddel voor snelle groei.

Blockchain marketing technology landscape grows 400%
28 februari 2018
Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain

11 Habits of Highly Effective Marketing Technologists
19 januari 2018
Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the Chief Marketing Technologist, the space continues to still see tremendous growth

How to Evaluate the Company Behind the Martech Solution (and Why That’s Critical)
15 januari 2018
Let's start with a few sobering martech stats: 56% of organizations report underutilizing their marketing technology; 21% of companies have platforms or tools they've purchased that aren't being used

Enterprise marketers spending 22% of their budget on martech
27 november 2017
Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive

‘Marketeers snappen niets van tech-tools en zijn te afhankelijk van hun bureau’
21 november 2017
Tweederde van de adverteerders zegt ‘iets te begrijpen’ van de marketingtechnologie-tools die op dit moment worden ingezet. Zo’n 40 procent geeft vervolgens toe dat mediatechnologie