Tag: media

'Social proof’ is een concept dat al zo oud is als marketing zelf. Denk maar eens aan de getuigenissen bij oude advertenties. Door de opkomst

• Marketing Strategie
• media
• social proof

Eric Kip (ceo van Exterion Media) is sinds dit najaar de nieuwe MWG-voorzitter als opvolger van Ton Rozestraten, die nu bij branchevereniging Screenforce de voorzittershamer oppakt.

• Marketing Strategie
• media
• mediaplanning

Travellers on the London Underground are generally positive about seeing ads in that environment with attention levels high even at busy times, research has found.

• media
• Out of Home
• Reclame

What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? At BuzzSumo, we analyzed 100 million headlines

• Content Marketing
• marketing management
• media

De top 20 realiseert gemiddeld gezien bijna tweederde van de mediawaarde via earned media, maar de verschillen zijn groot per merk. Owned media dragen veruit

• Marketing Strategie
• media
• Reclame

People love their favourite TV shows and brands that sponsor them can share in that love and borrow from it to improve brand health metrics

• Marketing Strategie
• media
• sponsoring

Het actieve gebruik van Facebook loopt terug, Nederlanders kijken gemiddeld 40 minuten per dag naar YouTube en babyboomers zorgen voor groei. Dat blijkt uit het onderzoek ‘What’s Happening

• Marketing Strategie
• media
• social media

Not that you or I ever do it – plop down on the couch, put up our feet, click on the TV, and gorge ourselves

• Content Marketing
• media
• storytelling

The age-old advertising doctrine “sex sells” may actually be false, according to new academic research. According to a study by John Wirtz, an advertising professor

• advertising
• Marketing Strategie
• media

Adding podcasts to your marketing strategy can mean that you're creating a podcast to draw listeners, or it can mean that you're advertising on other

• marketing management
• media
• Online Marketing

Almost three-quarters of senior marketers believe media measurement currencies are becoming “increasingly corrupted” and that players such as Google and Facebook have too much control.

• Accountabiliy
• media
• Online Marketing

A rapidly evolving media ecosystem has now reached "peak complexity" and CMOs' priorities have shifted accordingly, with control over customer strategy and data, organisational integration,

• CMO
• marketing management
• Marketing Strategie
• media