Tag: mediaplanning

Ignoring TV is a strange choice for a big brand

6 november 2019

’Tis almost the season to be jolly. And with just seven weeks to go before Christmas the inevitable flood of festive advertising is starting to …

Shitfilter: Hoe minder media, des te groter de behoefte aan free publicity

4 november 2019

Er is iets vreemds aan de hand in de wereld van PR. Er lijkt een negatief verband te zijn tussen de hoeveelheid media-aandacht die bedrijven …

More marketers plan to use multi-touch attribution

21 oktober 2019

The number of marketers who plan to use multi-touch attribution (MTA) in their evaluation of consumers’ path to purchase could double within a year, according …

De week van Koot: ‘Surface Earbuds en Generation Alpha’

15 oktober 2019

Gert Koot schrijft het wekelijks van zich af: álles wat hem en het vak bezighoudt in de wilde wereld van branding, media en entertainment. Gert werkte ruim twintig …

Global push for cross-media measurement

7 oktober 2019

Some of the world’s biggest brands, including Mastercard, Proctor & Gamble and Unilever, have joined forces to launch a global initiative to build consensus on …

Stadsbestuurders zijn tegen reclame. Zég dat dan gewoon.

30 september 2019

  Eindelijk is het dan zover, in Amsterdam is de ongeadresseerde folder die je zomaar ongevraagd door je brievenbus krijgt, verboden. Nou ja niet helemaal. …

‘Clients sceptical of media agencies’

18 september 2019

Client-side media and marketing professionals have a lower opinion of media and media agencies than they did two years ago, according to new research from …

FMCG brands and the future of TV

9 september 2019

The growth of fast-moving consumer goods (FMCG) brands has been intrinsically linked to mass reach media, but brands now face difficult choices when it comes …

How young people want their news

6 september 2019

Publishers and broadcasters struggling to reach under-35s will have to radically rethink their content, the platforms they employ, and the formats they serve up, according …

Wat leert het eerste grote podcast-onderzoek van Nederland ons?

20 augustus 2019

Podcasts zijn een media-hype, maar is het zelf ook een effectief medium? Bij gebrek aan Nederlandse podcast-cijfers was dat altijd speculeren, maar nu is er …

‘Digital TV must overcome its contradictions if it wants to attract more ad dollars’

14 augustus 2019

If you talk to a young person about linear TV, they may snigger at the idea of checking listings in a print newspaper, writing out …

Growth in Bing search ad revenue at lowest point in two years

9 augustus 2019

Growth in Bing search advertising revenue has slowed further, according to the latest Microsoft company reports. Year-on-year growth in Microsoft search ad revenue was 9% …

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