Tag: merk

The eight types of marketing mind

4 juni 2018

As a marketer, you probably spend much of your day thinking about segments of customers, but have you ever wondered which segment of marketers you …

Ehrenberg-Bass dispels some myths about big brands

15 januari 2018

Big brands are not dying, brand loyalty to them is stable and younger consumers are not rejecting them, according to research from the Ehrenberg-Bass Institute. …

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