#NIMAMD Patrick Kuijsters – SNS ‘Anders was ik piloot geworden’
30 mei 2017
Patrick Kuijsters is sinds het begin van dit jaar Register Marketeer en oogste bewondering en - ook wel - verbazing met de strakke en rigide herpositionering
How to Write a Style Guide for Your Brand
10 mei 2017
Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used
Consumers will spend more on simple brand experiences
3 februari 2017
Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority
Unilever responds to ‘return of nationalism’ with local products focus
26 januari 2017
Unilever is focusing on local products in response to the “return of nationalism” among consumers and appetite for local products. Speaking on a results call