Tag: merkenmanagement

Brand consideration is a useful but often misunderstood metric and one that may not always be the best measure to assess advertising, according to two

• brand management
• market research
• merkenmanagement

De 10 belangrijkste lessen van een duurzaam vismerk. Tekst: Barbara Hameleers*  ‘Onze missie is pas gelukt als de hele wereld verantwoorde vis eet’, zegt Fish Tales-oprichter

• CSR
• internal branding
• merkenmanagement

Patrick Kuijsters is sinds het begin van dit jaar Register Marketeer en oogste bewondering en - ook wel - verbazing met de strakke en rigide herpositionering

• branding
• marketing management
• merkenmanagement
• Positionering

Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used

• branding
• copywriting
• design
• merkenmanagement

Being classed as ‘simple’ isn’t always seen as a positive but when it comes to brand proposition, being simple is most definitely an advantage. The majority

• branding
• merkenmanagement
• positioneren

Unilever is focusing on local products in response to the “return of nationalism” among consumers and appetite for local products. Speaking on a results call

• branding
• Marketing Strategie
• merkenmanagement