Tag: merkgroei

Rebranding CMOs as growth officers doesn’t help market marketing

10 juli 2019

As another big global business hires a chief growth officer rather than a CMO, will it help to reframe marketing’s role within the wider business …

Why the chief growth officer is a threat to CMOs

13 april 2017

The idea of a chief growth officer or chief customer officer is an affront to all chief marketing officers. They might as well call it …

WordPress Themes
MENU
NIMA
X
X
X