Understanding the next generation of B2B buyers
7 december 2020
Millennials are responsible for a growing number of business-to-business (B2B) purchases, and marketers need to reflect their particular values and habits. That finding came from …
Generational differences in media consumption grow wider
4 februari 2020
The gap between how younger and older generations in the UK are consuming commercial media has increased dramatically over the past five years, according to …
Microsoft: Tech means marketing is now a career option for more people
28 november 2017
Marketing has not always been the most inclusive industry or considered a career option for people with conditions such as dyslexia and dyspraxia, says Paul …
Should your brand launch a youth sub-brand?
18 september 2017
Marketers are always talking about wanting to appeal to millennials but a number of brands are now taking this a step further and launching sub-brands …
‘Super-charged’ millennials are vital
23 januari 2017
Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number …
