Tag: millennials

Should your brand launch a youth sub-brand?

18 september 2017

Marketers are always talking about wanting to appeal to millennials but a number of brands are now taking this a step further and launching sub-brands

‘Super-charged’ millennials are vital

23 januari 2017

Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number

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