Microsoft: Tech means marketing is now a career option for more people
28 november 2017
Marketing has not always been the most inclusive industry or considered a career option for people with conditions such as dyslexia and dyspraxia, says Paul
Should your brand launch a youth sub-brand?
18 september 2017
Marketers are always talking about wanting to appeal to millennials but a number of brands are now taking this a step further and launching sub-brands
‘Super-charged’ millennials are vital
23 januari 2017
Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number