millennials Archives - NIMA

Tag: millennials

Understanding the next generation of B2B buyers

7 december 2020

Millennials are responsible for a growing number of business-to-business (B2B) purchases, and marketers need to reflect their particular values and habits. That finding came from …

Generational differences in media consumption grow wider

4 februari 2020

The gap between how younger and older generations in the UK are consuming commercial media has increased dramatically over the past five years, according to …

Microsoft: Tech means marketing is now a career option for more people

28 november 2017

Marketing has not always been the most inclusive industry or considered a career option for people with conditions such as dyslexia and dyspraxia, says Paul …

Should your brand launch a youth sub-brand?

18 september 2017

Marketers are always talking about wanting to appeal to millennials but a number of brands are now taking this a step further and launching sub-brands …

‘Super-charged’ millennials are vital

23 januari 2017

Only affluent millennials truly exhibit different characteristics from older generations and non-affluent millennials, according to BBC research that also identifies a sub-group among their number …

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