TV is the ‘beating heart’ of a major campaign
19 september 2017
Digital developments and new platforms have their place, but TV can still act as the beating heart of any major advertising campaign, an industry figure …
Turnkey Marketing Clouds Fall Short, Here’s How You Can Build Your Own
21 augustus 2017
In the ever-expanding, technologically evolving marketing realm, marketers are expected to master more than ever before—multichannel automation, content personalization options, social sharing tools, and analytics, …