Mark Ritson: This is a critical point in marketers’ relationship with data privacy
11 april 2018
The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, …
Advertising’s uncanny valley: The personalisation tightrope
5 april 2018
The recent Facebook and Cambridge Analytica scandal is a prime example of this – data being skimmed from users who were unaware and without …