Tag: Personalisatie

Mark Ritson: This is a critical point in marketers’ relationship with data privacy

11 april 2018

The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, …

Advertising’s uncanny valley: The personalisation tightrope

5 april 2018

  The recent Facebook and Cambridge Analytica scandal is a prime example of this – data being skimmed from users who were unaware and without …

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