Tag: pricing management

(Interview NIMA Classes) ‘Pricing, de meest duistere P van alle P’s’

30 augustus 2019

"Price is what you pay. Value is what you get", liet voormalig rijkste man ter wereld Warren Buffett ooit optekenen. Daarmee illustreerde hij – waarschijnlijk …

What to think about when pricing a product

13 september 2017

“Of all the words associated with marketing, the one we should focus on the most is value. This is because when you boil down what …

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