Tag: pricing

(Interview NIMA Classes) ‘Pricing, de meest duistere P van alle P’s’

30 augustus 2019

"Price is what you pay. Value is what you get", liet voormalig rijkste man ter wereld Warren Buffett ooit optekenen. Daarmee illustreerde hij – waarschijnlijk …

The big debate: Are the ‘4Ps of marketing’ still relevant?

9 februari 2017

The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical …

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