(Interview NIMA Classes) ‘Pricing, de meest duistere P van alle P’s’
30 augustus 2019
"Price is what you pay. Value is what you get", liet voormalig rijkste man ter wereld Warren Buffett ooit optekenen. Daarmee illustreerde hij – waarschijnlijk …
The big debate: Are the ‘4Ps of marketing’ still relevant?
9 februari 2017
The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical …