Used properly, programmatic delivers
11 april 2018
Despite recent controversies around programmatic – surfacing ads next to inappropriate content, for example – best-practice examples show how it can be used effectively, according …
Most marketers concerned about brand safety
27 september 2017
78% of marketers believe the reputation of their brands has been harmed by the “unintended” placement of digital ads next to inappropriate content, a study …
Marketeers halen techniek voor inkopen advertenties in huis
25 januari 2017
Gebrek aan transparantie en onduidelijkheid over gebruik van data werken insource trend in de hand. Hoe bepaalt technologische verandering de agenda van de marketeer? …
