Tag: Programmatic Buying

Used properly, programmatic delivers

11 april 2018

Despite recent controversies around programmatic – surfacing ads next to inappropriate content, for example – best-practice examples show how it can be used effectively, according …

Most marketers concerned about brand safety

27 september 2017

78% of marketers believe the reputation of their brands has been harmed by the “unintended” placement of digital ads next to inappropriate content, a study …

Marketeers halen techniek voor inkopen advertenties in huis

25 januari 2017

  Gebrek aan transparantie en onduidelijkheid over gebruik van data werken insource trend in de hand. Hoe bepaalt technologische verandering de agenda van de marketeer? …

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