Tag: Reclame

‘Top-adverteerders nog maar voor een derde afhankelijk van payed media’

14 juli 2017

De top 20 realiseert gemiddeld gezien bijna tweederde van de mediawaarde via earned media, maar de verschillen zijn groot per merk. Owned media dragen veruit

Authenticity starts with missing the annual booze-up at Cannes

26 juni 2017

Perhaps you noticed the distinct absence of young, bearded men in your vicinity last week. Maybe you spotted a dramatic reduction in late lunches in the

Unilever en United Nations Women slaan handen ineen tegen stereotype reclame

21 juni 2017

Ook grote marktpartijen als WPP, Facebook en Mars, doen mee met ‘Unstereotype Alliance’. ‘Unstereotype Alliance’, zo is het initiatief gedoopt dat genomen is door Unilever

Marketers returning to commission-based pay models for agencies

24 mei 2017

Marketers are increasingly moving away from paying their agencies based on fees and incentives and instead adopting compensation models in a bid to ‘simplify’ pay

‘Marketers must empower their agencies to fail’

4 april 2017

My cell biology degree course taught me three things: a lifetime’s worth of Simpsons quotes (do NOT get me started), ‘herbal’ cigarettes are not a

Creative campaigns achieve recognition

9 maart 2017

Some 15 campaigns from last year have been recognised for their creativity and effectiveness in the latest industry study from the Gunn Report. But its

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