Tag: Retail Marketing;

Door: Stefanie Semmekrot*   Door de digitale ontwikkelingen ontstaan er grote veranderingen in de traditionele waardeketen. Maar welke invloed heeft dit op de positie van

• branding
• Marketing Strategie
• Retail Marketing;

For the FMCG sector the formula for success used to be relatively simple. As long as companies had good relationships with the major high street

• direct selling
• fmcg
• Retail Marketing;
• trade marketing

P&G bezuinigt $100 miljoen op digitale marketing (en zegt dat niet te merken in de verkopen) en Unilever brengt zijn marketinginspanningen met 30 procent terug.

• marketing management
• marketingstrategie
• Retail Marketing;

Koen Regout is benoemd tot managing director van Koninklijke Verkade, de fabrikant van koek- en chocoladeproducten die verkocht worden onder de merknamen Verkade en Sultana. Koninklijke

• CMO
• marketing management
• Retail Marketing;

Marketers need to leave themselves the flexibility to respond to events on which they can successfully piggyback their brand, as the recent experience of furniture

• inhakers
• Marketing Strategie
• Retail Marketing;

Hunkemöller heeft de afdelingen marketing (ongeveer dertig personen) en omnichannel (zeg maar, e-commerce, twintig man/vrouw) door elkaar gehusseld en bij elkaar aan blokken gezet. Dat

• Marketing Strategie
• Retail Marketing;

ReEngineering Retail,  doet je beseffen dat oriënteren en kopen in de nabije toekomst niet alleen wordt ondersteund met, maar vooral ook wordt bepaald door technologie.

• innovatie
• Retail Marketing;
• Sales

LONDON: Retailers are more likely to protect their return on investment from direct marketing and retain consumer engagement if they focus on relevant and highly

• Content Marketing
• Marketing Strategie
• Retail Marketing;

One of the biggest and strangest reversals in recent marketing history is taking place, unnoticed by most, in the supermarket aisles of the UK. In

• marketingstrategie
• prijs promotie
• Retail Marketing;

Online shopping has now reached a decade of maturity. We all use services like Amazon Subscribe & Save—and we do so through our phones, following

• design
• e-commerce
• Retail Marketing;

E-commerce continues to change consumers' expectations of the retail experience, as businesses like Amazon raise the bar in terms of service and delivery and put

• Retail Marketing;