Tag: televisie

TV is the ‘beating heart’ of a major campaign

19 september 2017

Digital developments and new platforms have their place, but TV can still act as the beating heart of any major advertising campaign, an industry figure

Lineaire kijktijd daalt structureel en fors sinds april 2015

11 januari 2017

De kijktijd in de doelgroep 20-49 is in twee jaar met 15 procent gedaald. Dat blijkt uit cijfers van GroupM over 2016 in vergelijking met het

NIMA Update

Gen X, Y and Z agree traditional ads are better than digital

11 januari 2017

A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown,

WordPress Themes
X
X
X