(Interview Judith Al – NIMA Classes) ‘Online trademarketing: zelfde spel, ander speelveld’
16 september 2019
Om producten en diensten te verkopen, zijn veel marketeers van producenten aangewezen op de verkoopkanalen van hun partners: de winkeliers. Trademarketing – ook wel shoppermarketing …
Are FMCG brands struggling to realise the promise of direct selling?
25 september 2017
For the FMCG sector the formula for success used to be relatively simple. As long as companies had good relationships with the major high street …