Bart Kuppens verruilt Unilever voor e-Luscious
14 maart 2019
E-Luscious heeft een nieuwe topman gevonden in de persoon van Bart Kuppens. Hij komt van Unilever, waar hij onder andere verantwoordelijk was voor digitale transformatie. …
Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns
28 februari 2019
Unilever is increasing its investment in its marketing people and in digital marketing as it moves away from big ad campaigns to manage campaigns in …
Keith Weed on his biggest success: We proved the business case for sustainability
13 december 2018
When Keith Weed started at Unilever in 1983 he had no idea he would eventually become marketing chief at the world’s second largest advertiser, responsible …
Marketer to take over as Unilever boss as CEO Paul Polman steps down
29 november 2018
Unilever’s CEO Paul Polman will retire at the end of this year after a decade at the helm of one of the world’s biggest FMCG companies. …
Keith Weed (Unilever): Marketers must follow the ‘5Cs’ to connect with today’s consumers
26 september 2017
In 2012 I took to the stage at the Cannes Lions Festival of Creativity to talk about our new marketing strategy, ‘Crafting Brands for Life’. …
‘Marketingbaas Unilever ’s werelds invloedrijkste cmo’
23 juni 2017
Keith Weed staat bovenaan de lijst van de 50 meest invloedrijke marketeers van Forbes. Keith Weed, chief marketing & communications officer bij Unilever is volgens …
Conny Braams (Unilever): ‘traditionele marketingstrategieën werken niet meer’
22 september 2016
Na een verblijf van 10 jaar in achtereenvolgens Barcelona en Singapore is Conny Braams terug op het oude Unilever-nest in Rotterdam. Van hieruit leidt ze …
