unilever Archives - NIMA

Tag: unilever

One marketer on why leaving Unilever was the best thing she ever did

26 juni 2019

Story of my CV: Margaret Jobling’s experience at Unilever gave her the perfect foundation for a career in marketing, but she says leaving was the …

Bart Kuppens verruilt Unilever voor e-Luscious

14 maart 2019

E-Luscious heeft een nieuwe topman gevonden in de persoon van Bart Kuppens. Hij komt van Unilever, waar hij onder andere verantwoordelijk was voor digitale transformatie. …

Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns

28 februari 2019

Unilever is increasing its investment in its marketing people and in digital marketing as it moves away from big ad campaigns to manage campaigns in …

Keith Weed on his biggest success: We proved the business case for sustainability

13 december 2018

When Keith Weed started at Unilever in 1983 he had no idea he would eventually become marketing chief at the world’s second largest advertiser, responsible …

Marketer to take over as Unilever boss as CEO Paul Polman steps down

29 november 2018

Unilever’s CEO Paul Polman will retire at the end of this year after a decade at the helm of one of the world’s biggest FMCG companies. …

Keith Weed (Unilever): Marketers must follow the ‘5Cs’ to connect with today’s consumers

26 september 2017

In 2012 I took to the stage at the Cannes Lions Festival of Creativity to talk about our new marketing strategy, ‘Crafting Brands for Life’. …

‘Marketingbaas Unilever ’s werelds invloedrijkste cmo’

23 juni 2017

Keith Weed staat bovenaan de lijst van de 50 meest invloedrijke marketeers van Forbes. Keith Weed, chief marketing & communications officer bij Unilever is volgens …

Conny Braams (Unilever): ‘traditionele marketingstrategieën werken niet meer’

22 september 2016

Na een verblijf van 10 jaar in achtereenvolgens Barcelona en Singapore is Conny Braams terug op het oude Unilever-nest in Rotterdam. Van hieruit leidt ze …

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