Tag: unilever

Keith Weed on his biggest success: We proved the business case for sustainability

13 december 2018

When Keith Weed started at Unilever in 1983 he had no idea he would eventually become marketing chief at the world’s second largest advertiser, responsible …

Marketer to take over as Unilever boss as CEO Paul Polman steps down

29 november 2018

Unilever’s CEO Paul Polman will retire at the end of this year after a decade at the helm of one of the world’s biggest FMCG companies. …

Keith Weed (Unilever): Marketers must follow the ‘5Cs’ to connect with today’s consumers

26 september 2017

In 2012 I took to the stage at the Cannes Lions Festival of Creativity to talk about our new marketing strategy, ‘Crafting Brands for Life’. …

‘Marketingbaas Unilever ’s werelds invloedrijkste cmo’

23 juni 2017

Keith Weed staat bovenaan de lijst van de 50 meest invloedrijke marketeers van Forbes. Keith Weed, chief marketing & communications officer bij Unilever is volgens …

Conny Braams (Unilever): ‘traditionele marketingstrategieën werken niet meer’

22 september 2016

Na een verblijf van 10 jaar in achtereenvolgens Barcelona en Singapore is Conny Braams terug op het oude Unilever-nest in Rotterdam. Van hieruit leidt ze …

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