Tag: Word of Mouth

Joining the dots of online and offline WOM

12 september 2019

When it comes to word of mouth, brands have been quick to focus on online engagement via social media and to then assume offline conversations …

Proving the ROI of influencer marketing is challenging but it can be done

8 januari 2019

Influencer marketing return on investment – the holy grail for brands wanting to justify increasing spend – is yet to achieve clear definition within this …

WordPress Themes
MENU
NIMA
X
X
X