Thomas Cook shows gay kiss in order to reflect a ‘modern population’

21 december 2016
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Thomas Cook claims its new ad campaign ‘You want, we do’ is “bold and contemporary” as it features a gay kiss and gay parents.

The main TV ad, which will debut on Christmas Day and is set to the song ‘Get Ready’ by Stella Talpo, is one of five adverts that will showcase Thomas Cook’s hotels and cruise ships. The ads will be pushed out gradually over the course of the next year.

The travel brand’s aim is to show how it can create different memories for different people across its various resorts. Thomas Cook also describes the campaign as “bold” in regards to the way it is represents the LGBT community.

READ MORE: How brands can fly the flag for the LGBT community

Jamie Queen, marketing director for Thomas Cook Group and UK, told Marketing Week: “I think marketers can always do more to represent the needs of the consumer and that’s what we’ve tried to do with the gay kiss. It comes down to the needs of our customers and addressing a modern population.”

Bron en volledig bericht: MarketingWeek

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