Traditional media time declines

14 juni 2016
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GLOBAL: The time spent with traditional media by consumers will fall across the board in 2016 as internet consumption – specifically the mobile internet – continues to rise, according to a new report.

Zenith’s Media Consumption Forecasts 2016 predicted that mobile internet consumption will increase by more than a quarter this year, climbing 27.7% and driving a 1.4% increase in overall media consumption

But all other media usage, including desktop internet, is set to decline by some 3.4%, the report said.

Desktop internet will actually see the greatest decline (-15.8%) as mobile consolidates its position as the main platform for internet consumption.

In 2016, MediaPost reported, people will spend an average of 86 minutes a day using the mobile internet, compared to 36 minutes using desktop internet. Overall, a total of 71% of internet consumption will take place on mobile devices.

Bron en volledig bericht: Warc

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