Understanding the next generation of B2B buyers - NIMA

Understanding the next generation of B2B buyers

7 december 2020
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Millennials are responsible for a growing number of business-to-business (B2B) purchases, and marketers need to reflect their particular values and habits. That finding came from a survey of 34,000 executives in ten markets – including Australia, Brazil, India, the UK and US – by The B2B Institute, a think tank supported by social network LinkedIn, and research firm GWI.

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