Miele

Head of category management & training at Miele

Miele is looking for you! A passionate and experienced team leader with a solid knowledge of category management. Do you thrive on building strong relationships internally and externally? Do you put the consumer at the heart of everything you do? With the best market-, retailer-, product- and consumer insights you and your team of 3 Category Managers and 3 Product Trainers will develop and implement the local category management strategy (aligned with the global category strategy) and a strong training plan for Miele employees and our key retail partners. In this role you will be working closely with other teams; MarCom, Sales, Service and our head office in Germany.

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Working at Miele

Purpose of the position

  • Create strong product category initiatives within The Netherlands (of course aligned with the global category strategy) in order to meet agreed local ROI targets
  • All relevant internal and external stakeholders are to be trained to be able to understand the added value of Miele products and translate these into clear consumer benefits

You will

  • Build strong category insights through market research, sales figures, GFK data, competitor information, customer feedback and consumer insights
  • Develop an impactful category strategy for each product group (Laundry, Dishwashers, Cooking, Vacuum Cleaners, Coffee, Refrigeration, Accessories & Consumables)
  • Lead the development of the annual category & portfolio plan across the 4-P’s – including line-up, pricing, channel priorities (on & offline, incl direct sales) & activation needs based on market requirements to meet turnover-, unit- and profitability targets
  • Work closely with the Marketing Communications division to help define the marketing communication strategy, create product specific communication plans and media strategies
  • Together with the Sales and Trade Marketing division, translate the Miele portfolio and category strategy into a strong proposition for trade
  • Prepare and lead the business reviews with head office incorporating competitor analyses, launch plans, local strategy, performance, growth drivers, suggested course-corrections and local needs to meet annual targets in a collaborative way
  • Create an annual training strategy to ensure all relevant internal and external stakeholders are suitably trained and understand the added value of all Miele products and are able to translate these into clear consumer benefits
  • Responsibility for delivering accurate Product Forecasts per product category
  • Initiate and lead cross-divisional collaborations and projects to drive growth and meet set targets
  • Support, coach, develop and motivate the Category Management and Product Training Team

Desired outcome?

  • Sustainable market share increase in value and volume
  • Meeting local turnover-, unit- and profitability targets for each product category
  • Strong and motivated Category Management and Training Team
  • Collaborative and productive relationship with all local divisions, management team and head office