Why does the massive landscape of marketing services firms not bother people the way martech does? - NIMA

Why does the massive landscape of marketing services firms not bother people the way martech does?

1 augustus 2020
-

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it.

Those vehement reactions always surprise me. It’s just a count of martech companies, dude, arranged as clusters of logos on a slide. It’s not like Galileo telling the Church that the Earth revolves around the Sun.

Although maybe in some distantly analogous way it is. Empirical evidence that runs contrary to people’s worldviews — or the way they wish the world was — isn’t always received kindly. Hey, I get it. I appreciate that complexity and uncertainty can be uncomfortable. We crave simplicity and certainty. And the martech landscape offers neither.

Les dit artikel op Chiefmartec

WordPress Themes
MENU
NIMA
X
X
X