Why there is ‘no excuse for misalignment’ between marketing and sales

28 maart 2018
-

The relationship between marketing and sales is typically characterised by a healthy tension. Both sides must learn how to balance the short-term need to drive conversion with the longer-term desire to build brand equity and create fulfilling customer experiences.

A 14-year working relationship helps feed the close alignment between EE’s managing director of marketing, Max Taylor, and managing director of channels and trading, Ettienne Brandt.

Lees verder op Marketingweek

 

 

WordPress Themes
X
X
X