Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR

1 november 2017
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Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don’t begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the risk of legal action against their companies resulting in dramatic penalties and brand damage.

Bron en volledig bericht: MarketingProfs

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