Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. A cross-industry panel, including from Ad Block Plus and The Guardian, discussed whether ad-blocking represented a “modern day protection racket”. The panelists were gathered at Picturehouse Cinemas in London today. Alexander Hanff, a privacy consultant and campaigner for …

A majority of content marketers believe that brands aren’t investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. The Content Marketing Association surveyed 100 senior level client-side marketers as well as media agencies such as Saatchi & Saatchi, Carat and …

First, companies wanted to gain global appeal. Then, they realized that their audience wanted a personal relationship with the brands that they used, which meant reaching those customers and prospects on a more localized level. Combined with the growing trend for reliance on mobile to research, find, engage and buy brands, hyperlocal social marketing has …

Woensdag 13 april was er weer een succesvolle editie van Education Day bij NIMA. De dag werd georganiseerd door NIMA, Uitgeverij Noordhoff en opleider How and Knower. Dit event is voor lecturers die zich hebben toegelegd op het vakgebied commerciële economie en zich willen blijven specialiseren in de dynamische markt van marketing, communicatie en sales. Meer dan …

In de eerste editie van de NIMA update krant onder meer aandacht voor: nieuwe examens in 2016, Top Marketing Club, de impact van Byron Sharp en de lancering van de titel NIMA Qualified Lecturer.

In de tweede editie van de NIMA update krant onder meer aandacht voor: The Next Fifty, digitalisering examens, introductie NIMA Communicatie platform en het NIMA passe partout.

  Inbound marketing, as a phrase and a movement, has almost been as popular as content marketing over the past decade. If both phrases were tradeable stocks, and you purchased $10,000 worth of “inbound marketing” and “content marketing” in June 2008, inbound marketing would be valued at $490,000. If you owned content marketing, you would …

Jurriaan Gorter is per 1 april in dienst getreden van NIMA, de beroepsvereniging en het exameninstituut op het gebied van marketing, communicatie en sales. Hij treedt toe tot het Management Team en wordt inhoudelijk verantwoordelijk voor de kwaliteit van de NIMA Examens en de contacten met de opleiders. Gorter was tot maart van dit jaar …

You don’t need to follow the traditional path to career advancement, a ‘lattice’ career, taking you out out of your comfort zone will make you a more distinctive and useful employee, argues Airbnb’s EMEA marketing director Alexandra Dimiziani. My professional path began with the trappings of the ordinary – a business degree and an entry-level …