Marketers must be curious, collaborative and accountable, in order to influence key stakeholders in their business and make a difference, according to Mark Evans, marketing director at Direct Line Group and Annabel Venner, global brand director at Hiscox.

When looking at how marketing teams might be structured in the future, meanwhile, Zoe Harris, group marketing director at Trinity Mirror says leaders will have to take into account the different pace teams work at, particularly when marrying up digital and product-led activity.

Bron en volledig bericht (video): MarketingWeek